Reputation Marketing

People are talking about your business online. Do you know what they are saying? Let us help you control the conversation...

Most businesses have a lot of raving fans. However, if they don't post positive reviews, nobody will know about them. Our reputation marketing solutions promote your business on review sites, search engines, social media and are posted on your own web site.

Word of mouth is a very effective marketing tool. But following closely behind are online consumer reviews. Studies show that 4 out of 5 consumers have changed their minds about doing business with a company based solely on negative information they found online.

 
Reviews Usage: Trust:  Opinion:  Quantity:

Reviews Usage:

9 out of 10 Consumers Have Read Reviews To Determine The Quality Of A Local Business:

Usage

Trust: 

88% Of Consumers Say They Trust Online Reviews As Much As Personal Recommendations

trust

Opinion: 

72% Of Consumers Say That Positive Reviews Make Them Trust A Local Business More

opinion

Quantity:

85% Of Consumers Say They Read Up To 10 Reviews A Large Percentage Now Read in Excess of 20 Reviews

quantity

9 out of 10 consumers have looked at reviews in the last 12 months to help them make a decision on a local business. What’s more, 4 out of 10 consumers do so as a regular action. (source) 

As consumers, we are growing more accustomed to consulting reviews when we purchase all types of product & services - restaurants, doctors, plumbers, realtors,  gyms and so on.

For local businesses, this activity underscores the importance of reviews, and the priority that business owners should put on managing their reputation by ensuring their online reviews are plentiful & positive.

Summary: you need at least 10 reviews to satisfy 85% of potential customers. These reviews should be not only positive, but also fresh; consumers mostly read the latest reviews, it’s crucial that the most recent reviews are positive.

In today’s connected 24/7 world, what people read about you online can be critical to the success of your business. Your online reputation is a valuable asset of your business, all too easily tarnished by negative reviews. We help you protect that asset by monitoring and maintaining your precious business reputation.

Articles about Reputation Marketing

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