Metro Atlanta is forecast to add another 2.5 million people by 2040. Two and a half million MORE people. This growth will push the total population to over eight million.

So here’s the question for a business owner: If your business were located in the Atlanta area, how would all these new residents find you? You know. I know. The Internet is key to reach new business. There is simply no debate on this.

But what about today. How does new business find you?

Let me ask you some questions.

1. How many friends and acquaintances do you have?

2. Besides that group, realistically, how many people know of you and your business?

Let’s be generous and say you and your business are known by 25,000 people. That’s a lot of people, but in Atlanta that would mean, today, that over 5.5 million “prospects” don’t know anything about your business. In metro Augusta, that would mean close to a half million folks habr no idea who you are, what you sell, or what services you provide.

Let us suppose that one of these unknowns wants what your business offers. Any reasonable person would agree that the search for your type of business would begin online.

One of the greatest frustrations I face, day in and day out, is that everyone acknowledges the importance of the Internet for local businesses, but very few will make any effort to prosper from it.

Here’s how to begin to impact your business with new prospects from the web.

1. Make sure you business is set up properly with Google.

2. Have a good, smart, usable website. Make sure it is mobile responsive.

3. Make sure your business ranks well in the search engines like Google, Yahoo, and Bing.

4. Make sure you are ranking well in local and map searches.

5. Harvest from customers good, up-to-date, reviews on the key review sites.

6. Hire @tlanta¬†inbound! We pay for ourselves with the new business that finds you online! Only by hiring a pro focusing on local online marketing for businesses will you have the comprehensive marketing needed in today’s world.

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