It still amazes me how many enterprises are not registered owners of their Google My Business profile online. It’s free, and it’s crucial to a business’ overall success from its web presence.

So let’s first check to see if you’ve claimed your business. Search for your business, by name, in Google. If your business appears on the upper right of the computer screen (do this search on a desktop or a laptop, not a smart phone), you want to look for the phrase, in blue text, “Own this business?”

If that phrase appears, click on it and follow the steps to claim and verify the ownership of your business.

If the phrase “Own this business?” does not appear, then it has been claimed. Did you claim it? Do you know who did, and do you have access to it? If the profile is claimed and it was not by you, there is a process to work through with Google to get ownership in your hands. This process is critical to your business, so get it right.

If a search does not produce the familiar upper right listing for your business, then Google does not know you exist. This is the case for many home businesses that would still like to be noticed by the search engines. All local businesses need to be registered. So go here to claim yours:

As a rule of thumb, when completing your business profile, fill in as much of the data as you can. If Google asks, you should answer and make them happy. As a result, Google will treat you better in the rankings and in presenting your business online.

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