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How @tlanta inbound Uses Emailed Newsletters

From time to time we are asked questions about our monthly email newsletter that we have produced for three years. Although we claim no expertise in this form of marketing, as a service to our friends…
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Changing Consumer Behavior: Certainty

In our prior article I addressed how the Internet, bolstered by smart phone usage, had made consumers "spontaneous actors." When a need or idea presents itself, the consumer immediately logs on the web and takes action.…
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Changing Consumer Behavior: Spontaneity

Today, we are going to look how the world of marketing to consumers has been impacted by the Internet. Understanding the way the Internet has changed consumer behavior is critical for leaders who want to sustain…
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Five Ramifications of Being Found Online

Your business' online presence sends all kinds of messages. Some obvious. Some subtle. Let's look at a few. 1. Confirms existence. Prospects for your business are going to check it out online. All research verifies that…
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Save Money: Avoid Paid Online Directory Listings

Online directory listings are important for local businesses desiring prominent exposure to prospects on the Internet. You are familiar with "directories" even if you don't know what to call them. Some of the more known directories…
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Ten Possible Resolutions for Your Business in 2017

Merry Christmas and Happy New Year! As you enter the new year, may we make some resolution suggestions for your business? Surprisingly, they all have to do with your online presence. 1. Get registered at Google…
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Google My Business

It still amazes me how many enterprises are not registered owners of their Google My Business profile online. It's free, and it's crucial to a business' overall success from its web presence. So let's first check…
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How Will They Find You?

Metro Atlanta is forecast to add another 2.5 million people by 2040. Two and a half million MORE people. This growth will push the total population to over eight million. So here's the question for a…
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Revealing Research About Online Reviews and Local Business

BrightLocal has just issued an exhaustive report on reviews and local businesses. @tlanta inbound brings you what we consider the most significant takeaways from the report. 1. Better than word of mouth? 84% percent of people surveyed…
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Marketing Psychology and the Thrill of the Hunt

Central to marketing a business online is understanding how very distinctive it is from all other forms of marketing. SEM - search engine marketing - seeks to present a business to persons looking for the goods…
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Kids & Soccer | Local Businesses & Online Marketing

Learning to Play "the Game" You've witnessed it: Young children playing soccer for the first time. Wherever the soccer ball goes, the team goes. The whole team. Both teams. Like the ball was a giant magnet,…
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Is PPC for You?

PPC has made Google one of the most valuable companies in the world. PPC stands for "pay per click" advertising. After the Google founders developed the search engine, they created an ingenious way of funding company…
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Let This Question Focus Your Marketing

It's not my idea, but I am going to use this with all @tlanta inbound clients, and you can use it to direct your business' marketing, online or otherwise. It's a simple and challenging question. The…
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Google Review Link Generator

Google Review Link Generator

Google is constantly changing and it makes it very challenging to provide your customers a Review Us link that actually works on a mobile phone and desktop computer. This tool will generate the perfect Review Us link directly from Google.

To get your personalized Google review link start typing the name of your business in the search box and then click on your business.

Address:
Telephone:
Rating:
Website:
Get a simple Link for your business - a link you can give clients, customers and patients - so that they can give you that 5-Star review on Google.  
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Talk Techie – Impress Your Friends (Part 2)

5. Fragmentation/Zig Zag. Search is still the king of online marketing, that's why @tlanta inbound always makes sure our clients are fundamentally sound in search engine marketing first - they are found advantageously when a person…
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Talk Techie – Impress Your Friends (Part 1)

"Talk online marketing to me, Baby, and use some of the newest terms  - impress me." Here's a primer of some of the latest phrases actually informative about things valuable to you in marketing your business.…
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The Recipe for Online Success

It's not an easy recipe. I would suggest hiring a cook instead of trying it yourself. However, a general idea of what goes into this recipe of online success for a local business is important for…
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10 Tips for Handling Negative Online Reviews

Businesses  inevitably face negative reviews. It's part of dealing with the public and the Internet empowers  belligerent "voices" like never before. Here are some basic tips for handling bad reviews: 1. Monitor your reviews. The sooner…
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10 Tips on Choosing the Right Domain Name for Your Business

Before we jump into this, I understand that your business may have a website domain name that you have been using for years. No problem. Seldom have I recommended a client change a domain. And a…
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”The Man in Uniform” Marketing Lesson

I have run a very unscientific poll. I asked women what "it" is about a "man in uniform." I even googled the phenomenon. My thought was that if I could get to heart of this attraction,…
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Winning the “Near Me” Search

Google is "hyperlocal" and getting more so everyday. Google recognizes that half of all Internet searches are now with "local intent," meaning the searcher wants information about something near to the place where the search is…
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The Internet Kills Local Businesses – Silently

The existence of the Internet is killing businesses. And these business owners never know why the customers simply dried up. They never adjusted to the new reality of how modern business is done. This new reality…
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Eight Things To Do Right Now

The Internet is the place to build your business. Here are eight things you can be doing to improve your business  presence - your business footprint - online: 1. Gather Reviews. Reviews continue to be the…
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Consumer Takeover – Internet (R)evolution

Forms of marketing utilizing the power of the Internet other than SEM (Search Engine Marketing, explained below) are seeing decreasing returns. Consumers are expressing there frustration with "messages" being foisted upon them, whether in the form…
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